Timberland has revealed Christopher Raeburn’s first capsule collection as the brand’s global creative director.
Although the London-based designer collaborated with the brand previously, this fall-winter 2019 collection spans
footwear, outerwear, sportswear and bags, and is completed while in his new role, which was revealed last October as
part of a broader partnership with timberland italia outlet
brand. Raeburn’s first mainline collection for Timberland will debut fall 2020.
“There’s real momentum building around responsible design, which is fantastic,” said Raeburn. For the past 10 years,
the designer has been a pioneering force in exploring responsible design practices. Raeburn favors functional fabrics
that are “steeped in authenticity” and explores this in his Raemade philosophy built on three pillars: “remade,
reduced, recycled.” The design timberland italia saldi
complements that of Timberland and the brand’s parent company, VF Corp.
Both Timberland and The North Face are commandeering strategic alignment on larger sustainable initiatives under VF
Corp., with Raeburn at Timberland; and Tim Hamilton, head of global creative at The North Face; leading the charge in
communicating each brand’s passion for nature in an authentic way. The Raemade philosophy largely guided this season’
s fall-winter capsule collection for Timberland. Sharing more insight Raeburn said, “The process started by
deconstructing original timberland outlet
military parachutes and
reconstructing them into original Timberland silhouettes such as the iconic Weatherbreaker Jacket.”
Timberland’s iconic pieces served as inspiration for the remainder of the collection, which heavily incorporated
material innovations. Using both organic and recycled materials throughout, Timberland’s proprietary ReBOTL material
(a yarn spun out of at least 40 percent recycled plastic) is also incorporated throughout the collection. “Our aim is
to build on that momentum around material innovation and further engage with our growing community through a wide
variety of programs,” according to Raeburn. For Timberland’s launch in Asia, Raeburn hosted two Raemade workshops in
Shanghai as part of timberland scarpe uomo
its ongoing educational programming geared toward consumers.