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Remade, Reduced, Recycled

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Rikachi
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Зарегистрирован: 25 окт 2019, 09:26
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Remade, Reduced, Recycled

Сообщение Rikachi » 25 окт 2019, 09:29

Timberland has revealed Christopher Raeburn’s first capsule collection as the brand’s global creative director.

Although the London-based designer collaborated with the brand previously, this fall-winter 2019 collection spans

footwear, outerwear, sportswear and bags, and is completed while in his new role, which was revealed last October as

part of a broader partnership with timberland italia outlet the

brand. Raeburn’s first mainline collection for Timberland will debut fall 2020.

“There’s real momentum building around responsible design, which is fantastic,” said Raeburn. For the past 10 years,

the designer has been a pioneering force in exploring responsible design practices. Raeburn favors functional fabrics

that are “steeped in authenticity” and explores this in his Raemade philosophy built on three pillars: “remade,

reduced, recycled.” The design timberland italia saldi philosophy

complements that of Timberland and the brand’s parent company, VF Corp.

Both Timberland and The North Face are commandeering strategic alignment on larger sustainable initiatives under VF

Corp., with Raeburn at Timberland; and Tim Hamilton, head of global creative at The North Face; leading the charge in

communicating each brand’s passion for nature in an authentic way. The Raemade philosophy largely guided this season’

s fall-winter capsule collection for Timberland. Sharing more insight Raeburn said, “The process started by

deconstructing original timberland outlet military parachutes and

reconstructing them into original Timberland silhouettes such as the iconic Weatherbreaker Jacket.”

Timberland’s iconic pieces served as inspiration for the remainder of the collection, which heavily incorporated

material innovations. Using both organic and recycled materials throughout, Timberland’s proprietary ReBOTL material

(a yarn spun out of at least 40 percent recycled plastic) is also incorporated throughout the collection. “Our aim is

to build on that momentum around material innovation and further engage with our growing community through a wide

variety of programs,” according to Raeburn. For Timberland’s launch in Asia, Raeburn hosted two Raemade workshops in

Shanghai as part of timberland scarpe uomo

its ongoing educational programming geared toward consumers.

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